Case Studies
Real results from real clients. Here is what happens when Ted writes your newsletter.
SaaS Founder Builds 5,000 Subscribers in 3 Months
A developer tools founder knew a newsletter would build authority in his space and generate inbound leads. He had tried twice before -- both attempts died after 4 issues. Between product development, fundraising, and customer calls, he simply could not find the 5-6 hours per week needed to research, write, edit, design, and send a quality newsletter. His competitors had established newsletters with thousands of subscribers. He was starting from zero.
Management Consultant Lands 3 New Clients From Newsletter
An independent management consultant specializing in operational efficiency for mid-market manufacturing companies relied entirely on referrals for new business. Referrals were unpredictable -- some months brought three introductions, others brought none. She wanted to build a newsletter to establish thought leadership and create a consistent lead generation channel, but her billable hours left no time for content creation. She had hired a ghostwriter previously for $4,000/month who produced generic consulting content that sounded nothing like her.
DTC Brand Increases Repeat Purchases 40% Through Weekly Emails
A specialty coffee brand had a strong first-purchase funnel through Instagram and paid social, but repeat purchase rates were stuck at 22%. Their email marketing consisted of sporadic promotional blasts -- discount codes and new product announcements sent whenever someone on the team remembered to. They knew email should be their highest-ROI retention channel but lacked the content strategy and production capacity to run a real newsletter program. Their customer LTV was below the threshold needed to profitably scale paid acquisition.