From Your Voice to Their Inbox
Six steps from onboarding to a fully managed newsletter that sounds like you, engages your audience, and runs without your time.
Voice & Brand Onboarding
Ted starts with a 30-minute call to understand how you think, write, and communicate. Share past content, brand guidelines, competitor newsletters you admire, and the tone you want. Ted builds a voice profile that captures your perspective, vocabulary, and style.
- Brand voice analysis and documentation
- Audience persona definition
- Tone and style calibration
- Topic universe mapping
- Competitor newsletter review
Topic Planning
Ted builds a content calendar based on your industry, audience interests, and business goals. Each month, you get a topic plan for the upcoming issues. Approve it, adjust it, or let Ted run with it.
- Monthly editorial calendar
- Industry trend monitoring
- Seasonal and timely content hooks
- Audience interest tracking
- Content pillar strategy
Ted Writes Each Issue
Ted researches, outlines, and writes every newsletter from scratch. No templates. No recycled content. Each issue is original, on-brand, and written in your voice. Ted handles the design too -- layout, formatting, and visual hierarchy that matches your brand.
- Original research and writing
- Brand-consistent design and layout
- Subject line optimization
- Preview text crafting
- Internal link and CTA placement
You Review & Approve
Every issue lands in your inbox for review before it goes to your audience. Approve it with one click, request changes, or add your own edits. On the Growth and Scale plans, you can also set Ted to auto-send after a review window.
- Draft delivered 48 hours before send
- One-click approval workflow
- Inline editing and comments
- Revision turnaround in under 4 hours
- Auto-send option for hands-off clients
Ted Sends & Tracks
Ted sends each issue on your schedule, from your brand, to your audience. Deliverability is managed end to end -- list hygiene, send-time optimization, and spam-score testing before every send.
- Optimized send-time scheduling
- Deliverability monitoring and management
- List hygiene and bounce handling
- Unsubscribe management
- A/B testing on subject lines and content
Monthly Analytics Report
Every month, Ted delivers a performance report covering open rates, click rates, subscriber growth, and content performance. On Growth and Scale plans, Ted includes recommendations for improving engagement and growing your audience.
- Open and click rate tracking
- Subscriber growth metrics
- Content performance analysis
- Audience engagement trends
- Actionable recommendations