The WrittenByTed Blog

Everything we know about writing newsletters that build audiences, generate revenue, and establish authority.

Why Newsletters Matter More Than Ever for Founders

Social media rents your audience. A newsletter owns it. Here is why every founder needs one.

We compared the ROI of newsletters versus social media for B2B founders. The results were not close.

Your voice is what makes your newsletter worth reading. Here is how to define it -- and how AI can replicate it faithfully.

Your open rate is the gateway metric. If people do not open, nothing else matters. Here is how to push it above 50%.

Growing from 0 to 1,000 subscribers is hard. Growing from 1,000 to 10,000 requires a different playbook entirely.

The blank page kills more newsletters than bad writing. A content calendar solves that problem permanently.

B2B newsletters play by different rules than consumer newsletters. Here is the complete playbook for building one that generates pipeline.

For DTC brands, email is not marketing. It is revenue. Here is how to build a newsletter strategy that increases repeat purchase rates.

Thought leadership is not about having thoughts. It is about consistently sharing perspectives that change how people think.

You started a newsletter. You published 3-7 issues. Then it went silent. Here is why -- and how to bring it back.

Your newsletter is an asset. Here is when and how to start generating revenue from it.

Ghostwriters are human. AI is fast. Here is an honest comparison of both approaches to newsletter content.

Daily? Weekly? Monthly? The right frequency depends on your audience, your content model, and your capacity. Here is how to decide.

The best newsletter designs are invisible. They get out of the way and let the content shine. Here are the principles.

Your newsletter has more impact than you think. Here is how to measure it properly.