Management Consultant Lands 3 New Clients From Newsletter
Solo consultant, 12 years experience
The Challenge
An independent management consultant specializing in operational efficiency for mid-market manufacturing companies relied entirely on referrals for new business. Referrals were unpredictable -- some months brought three introductions, others brought none. She wanted to build a newsletter to establish thought leadership and create a consistent lead generation channel, but her billable hours left no time for content creation. She had hired a ghostwriter previously for $4,000/month who produced generic consulting content that sounded nothing like her.
The Solution
WrittenByTed was deployed on the Starter plan. Ted analyzed transcripts from three of her client presentations, her LinkedIn posts, and a document she titled 'things I wish my clients knew.' The resulting voice profile captured her direct, no-nonsense communication style and her habit of using specific manufacturing examples. Ted produced a weekly newsletter focused on operational inefficiencies that cost mid-market manufacturers money, with each issue providing one actionable framework readers could implement immediately.
The Results
- 3 new consulting engagements ($180,000 combined value) from newsletter readers in 6 months
- 1,847 subscribers (from 200 existing contacts at launch)
- 52% open rate -- significantly above consulting industry average
- Newsletter cited by 2 of 3 new clients as the reason they reached out
- Monthly cost: $500 vs. $4,000 for previous ghostwriter
First issue sent within 48 hours. First inbound client inquiry in month 2.
“My previous ghostwriter wrote content that could have come from any consulting firm. Ted writes content that sounds like me telling a story over coffee -- direct, specific, and always tied to real factory floor examples. Two of my three biggest clients this year told me they hired me because of the newsletter. The ROI is absurd.”